The Association Podcast
<p>Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology.</p>
All Episodes
Building Community: The Future of Education and Associations with Wade Tetsuka and Kate Coffey Bacon
<p>On this episode of The Association Podcast, we're joined by Wade Tetsuka, President of US Transactions Corp, and Kate Coffey-Bacon, SVP of Marketing and Strategy. We hear about Wade's journey from CPA to founding US Transactions Corp, and Kate's innovative marketing strategies. We discuss the significance of creating a community through educational programs like UST Education, offering free webinars and thought leadership opportunities. We also get into the evolution of professional education, marketing trends like microlearning and video content, and the impact of social media, especially the integration of Instagram indexing by Google. Finally, we explore the complexities that associations face with payment processing and the importance of maintaining flexibility and choice in payment providers.</p>
Driving Change: Digital Transformation and Leadership with Angel Baltimore
<p>On this episode of The Association Podcast, we welcome Angel Baltimore, Senior Vice President of Information Technology at the National Apartment Association, to discuss her extensive career in association management and technology leadership. Angel shares her journey starting as a temp over two decades ago and rising through various organizations, including the American Institute of Architects and the American Pharmacists Association. We chat about the importance of documentation, branding, data strategy, and the efficient use of technology tools like Microsoft Copilot. We also touch on improving the relationship between national offices and affiliates, the frustrations with current association management systems, and the imperative to simplify processes for staff. Angel offers insightful advice and personal anecdotes, making this episode a rich resource for anyone involved in association management and technology.</p>
Digital Strategy and Company Culture with Ray Van Hilst
<p>On this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the importance of a user-centric approach to web design, the evolving role of AI in content strategy, and ways to foster a strong, inclusive company culture.</p>
Building Bridges Between Tech, Leadership, and Community with Monica Dillingham Pemberton
<p>On this episode of The Association Podcast, Monica Dillingham Pemberton, Vice President and CIO at the American Council on Education, joins the discussion! Monica shares her journey through the association industry, spanning 14 years, and highlights her experience from NACUBO to ACE. We touch on ACE's focus on higher education advocacy and Monica's extensive board involvement, particularly in STEM and women in technology. She emphasizes the importance of identifying and nurturing talent, inspired by her career experiences and mentors she has had along the way. We also cover topics like delegation, travel recommendations, and the importance of empathy and service in leadership. The episode concludes with a heartfelt mention of Loretta DeLuca's legacy in the association community.</p>