Content Strategy to Support Commerce and the Customer
AHIMA turned to Adage to help gain traction on their long-term goals,
The number one tool in an organization’s conversion toolkit is their content and a content-centered approach drives conversion rate optimization.
AHIMA’s number one goal was to narrow down the content they were producing. They wanted to offer a clear, clean path for their users through the certification process – something that ultimately drives users to products.
To address it fully for AHIMA, Adage had to think about content from the perspective of a brand new user’s point of view – someone who was new to health information management.