Digital Strategy or Digital Transformation?
What’s the difference between digital strategy and digital transformation?
The market is oversaturated with agencies claiming to provide digital strategy and digital transformation services. In the noisy milieu, it is at times difficult to discern a meaningful distinction between “digital strategy” and “digital transformation or DT.” The definitions are too often conflated and made messy by marketing speak. A quick search provides two working definitions from Wikipedia.
In this video, we discuss the difference between digital strategy and digital transformation?
What is Digital Strategy
Digital Strategy is a plan that uses digital resources to achieve one or more objectives. With technology changing at a very fast pace, Institutions have many digital resources to choose from based on what their overall goal is.From WikiPedia “Digital Strategy”
What is Digital Transformation
DT is the use of new, fast and frequently changing digital technology to solve problems. It is about transforming processes that were non-digital or manual to digital processes. One of the examples of digital transformation is cloud computing.From WikiPedia “Digital Transformation”