Getting Started with Content Strategy
What is Content Strategy in 2022?
A good content strategy will cover these areas and plan for the full life cycle of content from conception to execution across a wide array of channels. A typical content strategy will include search engine optimization, user-centered content, social media channels, and branding considerations like style, voice, and tone.
For a content strategy to be effective, it must include user needs and business goals. To monitor the success, therefore, reviews, feedback, and data analytics are required.